What is Viva?
On December 21, 2020, I lost a best friend, a mentor, a brother...someone whose last request to me was to make him proud. I have no idea how I'll live up to his legacy, but I'm going to try like hell. Viva is a part of that promise.
Viva is a patient first cannabis brand where all proceeds go to benefitting cancer research and care; we donate all proceeds to the Dana Farber Cancer Institute, a comprehensive cancer treatment and research center in Boston, Massachusetts. Viva is an in-process 501(c)3 organization.
Viva products are all natural, vegan, and catered towards trying to benefit patients. We try to use the best natural ingredients in all our products.
Curated for a cause:
Join the Boston Marathon® Jimmy Fund Walk — Sunday, October 5, 2025
Step out with thousands of supporters to raise funds for Dana-Farber Cancer Institute’s lifesaving cancer care and research. Choose the distance that fits you—5K, 10K, Half, or Full Marathon along the iconic marathon route—or take part virtually from your own community. Every mile helps patients and families today and fuels breakthroughs for tomorrow. Register, form a team, or donate to make an impact on October 5.
Why the ingredients matter
Rick Simpson Oil (RSO) is a powerful cannabis extract that’s often used for wellness and symptom relief. When made into gummies, it becomes an easy and discreet way to take — no smoke, no mess, just a small bite-sized dose. Many people living with chronic pain find that RSO helps calm inflammation and ease discomfort so they can feel more comfortable day to day. For those going through cancer treatment, RSO gummies may help with nausea, boost appetite, and support better rest. They’re a gentle option that offers steady relief in a form that’s familiar and easy to use.
Our Story
My name is Drew Breuninger. My best friend is Marcos Flegmann. We were roommates in August 2017, and I happened to be on vacation. I remember he texted me to say that he was moving out, but he wouldn't tell me why. He said that we could talk about it when I got back. I couldn’t think of a good reason for the unexpected change: maybe I left too many dishes in the sink? Stole too many of his Mexican chocolates? Played one too many pranks on him? I had no idea what I could have done to make him move out so unexpectedly.
I frantically texted our other friends to see what was going on. Eventually, they convinced Marcos that he needed to give me a call. I'll never forget when he told me. My jaw dropped. I felt numb. I asked why he didn't let me know when he found out. He replied, "I wanted to let you enjoy your vacation."
That's the type of guy Marcos was. He always thought of others before himself - even during the hardest parts of his treatment, the lowest of lows. He never complained. He never wanted anyone to worry or to be a bother. He suffered silently and tried to fully shoulder the burden so others wouldn't have to - just like he always did. He was a warrior. Without a doubt, he was the strongest guy I know. He lived life with a contagious smile, goofy laugh, and genuine kindness in his heart. He was a gem. Marcos was one of a kind: a 6'3" 250lb. hockey and professional rugby-playing Jewish Mexican with a weird Canadian accent and a repertoire of dad jokes a mile long.
It still doesn't seem real. I miss him a ton.
Love you, Kitos.
